How to Write an eBay Listing Title: Keyword Strategy, Character Limits, and Cassini Ranking Signals
An eBay listing title is the 80-character text field that serves as the primary search input eBay Cassini uses to match the listing to buyer keyword searches. The title determines which buyers see the listing in search results. Sellers who write titles with the exact keywords buyers search, include the brand, model number, condition, and…