eBay Seller Knowledge
Advertising & Promoted Fees
Understand eBay Promoted Listings Standard, CPC Advanced ads, and how Promotions Manager discounts affect your margins.
Ad Fee Attribution: Promoted Listings Standard uses a 30-day click attribution window.
3
Advertising Guides
2%
Min Ad Rate
Pay-Per-Click
CPC Campaign Type
30 Days
Click Window
Guides In This Section
Deep Dive: Understanding Advertising & Promoted Fees
Promoted Listings is eBay's internal advertising system. Standard campaigns operate on a pay-on-sale model, where you set a percentage of the total sale to pay for ad clicks. Advanced campaigns use a cost-per-click (CPC) structure where you bid on search terms. Tracking advertising ROI is essential to protect profit margins.
Promoted Listings Ad Rules
- Promoted Listings Standard fees are only charged if a buyer clicks the ad and buys within 30 days.
- Ad percentages apply to the total transaction amount paid by the buyer (item price + shipping + tax).
- Promoted Listings Advanced bills you for every click, regardless of whether it results in a sale.
- Setting ad rates to match or slightly exceed the 'Suggested Ad Rate' increases search placement.
Calculate Ad Cost Impact
Adjust Promoted Listing percentages to see their direct effect on your net margin.
