eBay Seller Knowledge

Listing Optimization

Learn how the Cassini search algorithm, Terapeak research, bulk listing tools, and item conditions affect click-throughs and sales.

Cassini Visibility: Optimizing listing descriptions and keywords increases organic search impressions.

8 Optimization Guides

80 Chars Title Limit

Terapeak Free Sourcing Tool

Cassini Search Algorithm

Guides In This Section

Optimization

eBay Best Offer: How It Works, Seller Fee Rules, and Auto-Accept Strategy

Understand the eBay Best Offer feature, setting up auto-accept limits, and how sending offers to watchers increases sales velocity.

Best Offer is available on fixed-price listings in most eBay categories.
Buyers see an orange "Make Offer" button on the listing page when Best Offer is active.
The feature is not available on auction-style listings.

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Optimization

eBay Cassini Algorithm: Ranking Signals, Search Visibility Factors, and Seller Optimization Strategy

Discover how the eBay Cassini search algorithm ranks listings based on click-through rates, conversions, and seller performance.

The highest-scoring listings appear at the top of the default Best Match search results.
Seller quality signals reflect the seller's history of delivering reliable transactions.
A Top-Rated Seller ranks higher than an Above Standard seller, all other signals being equal.

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Guide

eBay Good Till Cancelled Listing: How It Works, Monthly Renewal Fees, and Inventory Strategy

Learn about eBay Good 'Til Cancelled listing renewals, automatic 30-day cycles, and how they affect monthly listing limits.

Each 30-day renewal counts as one listing against the seller's monthly free listing allowance.
If the renewal falls within the free allowance, no insertion fee applies.
Good Till Cancelled is the default and exclusive duration for Buy It Now fixed-price listings.

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Guide

eBay Item Condition Grades: New, Used, Refurbished, and For Parts — Definitions and Seller Liability

Discover eBay item condition grades and standards, and how selecting the correct condition grade prevents buyer returns.

A sealed-box iPhone is New condition.
Opening the box changes the condition to New Other, even if the phone is never used.
New Other typically sells for 5% to 20% less than sealed New items.

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Optimization

eBay Multi-Variation Listings: Fee Structure, Insertion Cost Savings, and Setup Rules

Learn how to create eBay multi-variation (multi-SKU) listings for products with different sizes, colors, or styles in a single listing.

Buyers select their preferred variation and purchase from the single listing page.
The seller's inventory, pricing, and photos can differ per variation within the same listing.
Buyers select their preferred variation at checkout.

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Optimization

eBay Seller Hub Bulk Listing Tools: Bulk Edit, File Exchange, and Third-Party Integration Guide

Discover eBay bulk listing tools in Seller Hub to edit multiple listings, manage inventory, and optimize your reseller operations.

Bulk tools are available to all eBay sellers through Seller Hub's Listings section.
File Exchange supports batches of up to 10,000 listings per file upload.
eBay processes the upload and creates or updates the corresponding listings.

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Optimization

How to Write an eBay Listing Title: Keyword Strategy, Character Limits, and Cassini Ranking Signals

Master writing search-optimized eBay listing titles, using Cassini keywords, character limits, and search engine optimization tips.

The title determines which buyers see the listing in search results.
The title is the highest-weighted field in Cassini's keyword matching.
Listings whose titles contain all of the buyer's search terms appear in relevant results.

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Optimization

Terapeak Product Research: eBay Market Data, Pricing Insights, and Sourcing Tool

Learn how to use eBay Terapeak Product Research to analyze historical sales data, pricing trends, and product demand.

Terapeak is owned by eBay and integrates directly into Seller Hub.
All eBay store subscribers at any tier receive full access to Terapeak at no additional cost.
Non-store sellers receive limited Terapeak access through the Research tab in Seller Hub.

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Deep Dive: Understanding Listing Optimization

Optimizing your listings involves writing clear titles, inputting detailed item specifics, and setting competitive prices. eBay's Cassini search engine measures listing quality through click-through rate, sales conversion, and seller performance. Sourcing tools like Terapeak provide valuable market intelligence.