How Much Does eBay Charge to Sell: Final Value Fee, Insertion Fee, and All 2025 Rates
eBay charges sellers 4 fee types on every completed transaction: the Final Value Fee, the per-order fee, the insertion fee, and the optional store subscription fee.
eBay sellers pay fees at 4 levels: the Final Value Fee charged as a percentage of the total sale, the per-order transaction fee charged as a flat dollar amount per completed transaction, the insertion fee charged per listing beyond the free monthly allowance, and the store subscription fee charged monthly for optional store plans. Each fee level operates independently. All 4 fee types apply simultaneously on qualifying transactions.
The Final Value Fee base includes every dollar the buyer pays: the listed item price, the shipping amount charged to the buyer, and any sales tax eBay collects on behalf of the seller. eBay calculates the Final Value Fee on this combined total, not on the item price alone. A seller listing a $75 item with $15 shipping pays the Final Value Fee on $90.
eBay applies a 2-tier rate structure to the Final Value Fee in most categories. The first tier applies the full category rate on the total sale amount up to a cap. The second tier applies a reduced rate on the portion above the cap. In the standard category, the cap is $7,500 for casual sellers and $2,500 for store subscribers.
What Is the eBay Final Value Fee and How Is It Calculated?
The eBay Final Value Fee is a percentage eBay deducts from the total amount a buyer pays, including the item price, shipping, and buyer-paid taxes. The standard rate for casual sellers is 13.6% on the first $7,500 of the total sale amount, plus 2.35% on any amount above $7,500.
The Final Value Fee is the primary fee eBay charges on every completed sale. eBay defines a completed sale as any transaction where the buyer pays. The fee applies whether the listing format is fixed-price or auction.
eBay calculates the fee base as the total amount charged to the buyer. This total includes the item price the seller set, the shipping and handling amount visible to the buyer at checkout, and any applicable sales tax eBay collects from the buyer. The seller's out-of-pocket shipping cost does not reduce the fee base.
The 2-tier rate structure means most standard-category sales below $7,500 pay only the first-tier rate. A $200 sale in a standard category costs $200 multiplied by 13.6%, which equals $27.20 in Final Value Fees, plus $0.40 per-order fee, totaling $27.60 in eBay charges before shipping costs.
The per-order fee is separate from the Final Value Fee. eBay charges $0.30 per order for total sale amounts at or below $10, and $0.40 per order for total sale amounts above $10. The per-order fee applies to every completed transaction regardless of category.
What Are the eBay Final Value Fee Rates for Each Product Category?
eBay Final Value Fee rates range from 3% to 15.3% depending on the product category. Most standard categories charge casual sellers 13.6% on sales up to $7,500. Specialty categories such as guitars, heavy equipment, and athletic shoes carry reduced rates below 10%.
The table below shows eBay Final Value Fee rates by category for casual sellers (no store subscription), listing the first-tier percentage rate, the sale amount at which the second tier activates, and the reduced second-tier rate applied to any portion above that cap. Source: eBay fee schedule effective February 14, 2025.
| Product Category | First Tier Rate | Cap Amount | Second Tier Rate |
|---|---|---|---|
| Most categories (standard) | 13.6% | $7,500 | 2.35% |
| Books, Magazines, Movies, Music, Video Games (media) | 15.3% | $7,500 | 2.35% |
| Jewelry (most, excluding watches) | 15% | $5,000 | 9% |
| Watches, Parts and Accessories | 15% | $1,000 | 6.5% up to $7,500, then 3% |
| Trading Cards (most) | 13.25% | $7,500 | 2.35% |
| Guitars and Basses | 6.7% | $7,500 | 2.35% |
| Athletic Shoes at $150 and above (sneakers) | 8% | No cap | No second tier |
| NFTs | 5% | No cap | No second tier |
| Heavy Equipment (select Business and Industrial) | 3% | $15,000 | 0.5% |
| Women's Bags and Handbags | 15% | $2,000 | 9% |
| Coins and Paper Money (excluding Bullion) | 13.25% | $7,500 | 2.35% |
| Musical Instruments (excluding Guitars and Basses) | 6.35% | $7,500 | 2.35% |
| Bullion | 13.25% | $7,500 | 2.35% |
eBay reduces fees in specialty categories where dedicated resale marketplaces operate. Reverb is a music gear resale platform where guitar sellers pay lower transaction fees than eBay's standard rate. StockX and GOAT are authenticated sneaker resale platforms with transaction fees below 10%. IronPlanet and Ritchie Bros. are heavy equipment auction platforms where eBay's 3% rate directly competes.
Category assignment follows eBay's category ID system. A seller listing in a subcategory pays the fee rate of the parent category unless eBay specifies a subcategory-specific rate in the published fee schedule.
What Are the eBay Final Value Fee Rates for Store Subscribers?
Store subscribers pay a reduced Final Value Fee compared to casual sellers in most categories. Basic, Premium, Anchor, and Enterprise Store subscribers pay 12.7% on sales up to $2,500 in standard categories, compared to 13.6% for casual sellers, a reduction of 0.9 percentage points per sale.
eBay offers 5 store subscription tiers: Starter, Basic, Premium, Anchor, and Enterprise. The Starter Store does not reduce the Final Value Fee. Fee reductions begin at the Basic Store level.
The following table shows Final Value Fee rates for eBay Store subscribers (Basic, Premium, Anchor, Enterprise) in major categories, based on the February 14, 2025 fee schedule.
| Product Category | First Tier Rate | Cap Amount | Second Tier Rate |
|---|---|---|---|
| Most categories (standard) | 12.7% | $2,500 | 2.35% |
| Books, Magazines, Movies, Music, Video Games (media) | 14.95% | $2,500 | 2.35% |
| Jewelry (most, excluding watches) | 13% | $5,000 | 7% |
| Watches, Parts and Accessories | 12.5% | $1,000 | 4% up to $7,500, then 3% |
| Consumer Electronics | 9.35% | $2,500 | 2.35% |
| Cameras and Photo (most items) | 9.35% | $2,500 | 2.35% |
| Cell Phones and Smartphones | 9.35% | $2,500 | 2.35% |
| Computers (laptops, desktops, tablets select) | 7.35% | $2,500 | 2.35% |
| Video Game Consoles | 7.35% | $2,500 | 2.35% |
| Auto Parts and Accessories | 11.5% | $1,000 | 2.35% |
| Athletic Shoes at $150 and above | 7% | No cap | No second tier |
| Women's Bags and Handbags | 13% | $2,000 | 7% |
| Coins and Paper Money (excluding Bullion) | 9% | $4,000 | 2.35% |
| Guitars and Basses | 6.7% | $7,500 | 2.35% |
| Musical Instruments (excluding Guitars and Basses) | 6.35% | $7,500 | 2.35% |
| Heavy Equipment (select Business and Industrial) | 3% | $15,000 | 0.5% |
Store subscribers also pay lower per-order fees for certain payment methods and receive insertion fee credits that casual sellers do not receive.
What Do eBay Store Subscriptions Cost and What Does Each Tier Include?
eBay offers 5 store subscription tiers priced from $4.95 to $2,999.95 per month on annual plans. Each tier provides a set number of free listings per month, reduced insertion fees on additional listings, and access to store-specific seller tools. Store subscriptions do not reduce the per-order fee.
The table below shows all 5 eBay Store subscription tiers with their monthly prices on annual and monthly billing plans, free fixed-price and auction listing allocations per month, and the per-listing insertion fee charged on additional listings beyond the free allowance.
| Store Tier | Monthly Price (Annual Plan) | Monthly Price (Monthly Plan) | Free Fixed-Price Listings | Free Auction Listings | Additional Fixed-Price Listing Fee | Additional Auction Listing Fee |
|---|---|---|---|---|---|---|
| Starter | $4.95 | $7.95 | 250 | 250 | $0.30 | $0.30 |
| Basic | $21.95 | $27.95 | 1,000 | 500 | $0.25 | $0.25 |
| Premium | $59.95 | $74.95 | 10,000 | 1,000 | $0.10 | $0.15 |
| Anchor | $299.95 | $349.95 | 25,000 | 1,000 | $0.05 | $0.10 |
| Enterprise | $2,999.95 | Not available | 100,000 | 2,500 | $0.05 | $0.10 |
Casual sellers without a store subscription receive 250 free fixed-price listings and 250 free auction listings per month. Listings beyond this allowance cost $0.35 each for most categories.
The Starter Store is the only tier that does not reduce the Final Value Fee below the casual seller rate. Sellers choosing the Starter Store pay the full 13.6% Final Value Fee in standard categories while paying $4.95 per month for the store. The primary benefit at this tier is the reduction in additional listing fees from $0.35 to $0.30, and access to store-specific promotional tools.
Basic Store subscribers pay $21.95 per month and receive 1,000 free fixed-price listings, which is 750 more listings than casual sellers receive. The Final Value Fee drops from 13.6% to 12.7% in standard categories, a reduction of 0.9 percentage points per sale.
At What Monthly Sales Volume Does an eBay Store Subscription Break Even?
A Basic Store subscription at $21.95 per month breaks even against the casual seller rate at $2,439 in monthly sales volume in standard categories. Sellers with monthly sales above $2,439 save money on Final Value Fees alone, before accounting for additional listing fee savings.
The break-even calculation uses the Final Value Fee difference between casual sellers (13.6%) and Basic Store subscribers (12.7%). The difference is 0.9 percentage points. Dividing the $21.95 monthly subscription cost by 0.009 produces the $2,439 break-even sales volume.
Monthly sales below $2,439 in standard categories mean the subscription costs more than the FVF savings. Monthly sales above $2,439 in standard categories mean the subscription produces net savings.
The break-even point shifts by category. Consumer Electronics is a category in which eBay charges casual sellers 13.6% and store subscribers 9.35%. The fee reduction of 4.25 percentage points produces a Basic Store break-even at $21.95 divided by 0.0425, equaling $516 in monthly electronics sales.
Sellers who exceed the 250 free listing threshold add insertion fee savings to the break-even calculation. A casual seller listing 500 items per month pays $0.35 per additional listing on the 250 listings above the free allowance, totaling $87.50 in insertion fees. A Basic Store subscriber with 500 monthly listings pays nothing in insertion fees because all 500 listings fall within the 1,000 free allocation. The insertion fee savings of $87.50 per month reduce the effective subscription cost from $21.95 to a net benefit of $65.55 per month before accounting for Final Value Fee savings.
How Does the eBay Per-Order Fee Work?
eBay charges a per-order fee on every completed transaction, separate from the Final Value Fee. The per-order fee is $0.30 for total sale amounts at or below $10, and $0.40 for total sale amounts above $10. The per-order fee is not reduced by store subscriptions.
The per-order fee applies to each completed order, not each item. A buyer purchasing 3 items from the same seller in a single order pays one $0.40 per-order fee, not 3 separate fees. eBay defines an order as a single checkout session resulting in payment.
The per-order fee threshold of $10 applies to the total order amount. A single item priced at $9.50 with $1.00 shipping totals $10.50 and crosses the $10 threshold, making the per-order fee $0.40.
The per-order fee is in addition to the Final Value Fee. A $50 sale in a standard category with no store subscription incurs a Final Value Fee of $6.80 (13.6% of $50) plus a per-order fee of $0.40, totaling $7.20 in eBay charges before payment processing fees.
What Is the eBay Insertion Fee and When Does It Apply?
eBay charges an insertion fee when a seller exceeds their monthly free listing allowance. Casual sellers receive 250 free listings per month. Each additional listing costs $0.35 in most categories. Store subscribers receive higher free listing allowances and pay lower per-listing fees on additional listings.
The insertion fee applies at the time of listing, not at the time of sale. A seller who lists an item and it does not sell still pays the insertion fee if they exceeded their free listing allowance.
Most categories charge $0.35 per insertion for casual sellers. Specialty categories with reduced Final Value Fees, such as Guitars and Basses, also have specialty insertion fee structures defined in the eBay fee schedule.
Relisting a sold or expired listing counts as a new insertion. A seller who lists the same item multiple times pays a new insertion fee each time the listing goes live beyond the free allowance.
eBay grants free insertion fee credits on select listing types through promotional programs. eBay Good Till Cancelled fixed-price listings renew automatically every 30 days, and each renewal counts as a new insertion from the free allowance before additional fees apply.
How Do eBay Selling Fees Compare to Amazon Seller Fees?
Amazon charges a referral fee of 15% in most product categories plus a $39.99 monthly subscription for Professional sellers, compared to eBay's 13.6% Final Value Fee plus $0.40 per-order fee for casual sellers. eBay's total cost per transaction is lower in standard categories for sellers below the Amazon Professional subscription break-even point.
Amazon referral fees range from 6% to 45% depending on product category. The Amazon standard referral fee in most categories is 15%, which is 1.4 percentage points higher than eBay's casual seller standard rate of 13.6%.
Amazon Professional is the Amazon seller account plan that charges $39.99 per month regardless of sales volume, in addition to the per-item referral fee. Amazon Individual is the Amazon seller account plan that charges no monthly fee but adds $0.99 per item sold on top of the referral fee. A seller on the Amazon Individual plan breaks even against the Amazon Professional plan at 40 items sold per month, because 40 times $0.99 equals $39.60, which approaches the $39.99 Professional plan cost.
Facebook Marketplace charges 5% per shipped transaction with a minimum of $0.40 per order. Facebook Marketplace's lower rate applies to shipped sales. Local pickup transactions on Facebook Marketplace carry no fees.
Etsy charges a 6.5% transaction fee plus a $0.20 listing fee per item plus payment processing fees of 3% plus $0.25 per transaction. On a $50 Etsy sale, the total fee equals $3.25 (6.5%) plus $0.20 listing fee plus $1.50 (3%) plus $0.25, totaling $5.20, which represents 10.4% of the $50 sale. The equivalent eBay fee for a casual seller on a $50 sale is $6.80 (13.6%) plus $0.40 per-order fee, totaling $7.20 or 14.4% of the $50 sale. Etsy's lower combined rate applies to Etsy's narrower handmade and vintage category scope.
eBay's competitive fee advantage is strongest in Electronics, Automotive, and Collectibles categories, where store subscriber rates fall to 7.35%, 11.5%, and 9% respectively. These rates are below both Amazon's standard 15% and Etsy's combined transaction rate.
What Costs Do eBay Sellers Pay Beyond the Final Value Fee?
eBay sellers pay payment processing fees, optional listing upgrade fees, and optional promoted listing fees beyond the Final Value Fee and per-order fee. Payment processing fees through eBay Managed Payments are 2.7% of the total amount plus $0.30 per order for most sellers in the United States.
eBay Managed Payments processes all eBay transactions in the United States. The standard Managed Payments rate is 2.7% of the total transaction amount plus $0.30 per domestic order. International payment fees differ by buyer country.
Listing upgrade fees apply when sellers add optional features to listings. Bold listing titles cost $4.00. Subtitles cost $1.50 per listing. Reserve prices on auction listings cost $5.00 or 7.5% of the reserve amount, whichever is greater, with a maximum of $250. Scheduling a listing start time costs $0.10.
Promoted Listings Standard is the eBay seller advertising tool that charges a seller-set ad rate as a percentage of the item price, deducted only when a buyer clicks the promoted listing and completes a purchase within 30 days. The minimum Promoted Listings Standard ad rate is 2%. eBay calculates this fee on the item price only, not on the total sale amount that includes shipping.
The total effective selling cost on a $100 item with $15 shipping for a casual seller in a standard category equals $15.64 in Final Value Fee ($115 times 13.6%) plusi said remove the number in url tform.
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*Source: eBay Seller Fees Help Page, effective February 14, 2025. eBay Store Selling Fees Help Page, effective February 14, 2025. eBay Managed Payments rates for United States sellers.*
